3 Tenets to Increasing your ROI with a Digital Marketing Agency in Toronto

Digital Marketing has become a buzzword amongst many in-house marketers and business owners!

If you are a marketer or business owner, you probably understand why it is important to market your business digitally. 63% of the global population is online, even the most remote areas now have access to the internet. 

Digitally marketing your products and services becomes inevitable.

But you might find Digital Marketing tricky. In some cases, you might not have the time or the subject matter knowledge to optimise your business digitally. So, what do you do then?

Enter – Digital Marketing agency. A group of experienced professionals who specialise in helping you grow your business. They understand your marketing funnel and optimise it to improve your ROI.

But how does a Digital Marketing agency achieve that? 

Let’s find out! 

3 tenets of Digital Marketing 

Most often, marketers tend to get overwhelmed by the idea of marketing businesses online. Right from creating a website to optimising it for search engines. Then comes the herculean task of creating social media business accounts and promoting them. 

Add creating content for all these platforms, and you have your task cut out! (Seems like a relatable situation?)

Fortunately, a good digital marketing agency specialises on these fronts to ensure that you market your business effectively. While Digital Marketing can be interpreted in many ways and categories, we will divide it into 3 major tenets –

1. SEO

Search Engine Optimisation (SEO) in Digital Marketing)

Search Engine Optimisation (SEO) is often thought of as something esoteric or an advanced process that requires a lot of time and effort to yield results. 

Well, we’re not going to sugarcoat this – It does take a lot of time and effort. However, once a website is optimised for search engines, it yields massive results in the long run. Not to mention, it is cost-effective.

But how do you optimise your site for search engines?

The first step is to understand the purpose of optimising your website for a search engine. It is to build awareness and credibility, thus helping you rank higher on search engine result pages (SERPs). 

The first major task here is Keyword Research. You need to match high-performing keywords with relevant search queries. Then you must create high-quality content optimised with the keywords. 

Following this, you should ensure that the page is optimised for On-page SEO. You need to use proper H1, meta tags and high-resolution images embedded with alt texts. 

Simultaneously, you’ve got to do Off-page SEO to disseminate content on different social media channels and other publications. It helps in gaining credibility as an authority domain.

This brings us to Technical SEO. You have to make sure that there are no errors hindering your website or its sub-pages. It includes ensuring that the pages load quickly for a good User Experience. 

Another major part of technical SEO is building backlinks. High-quality backlinks from other authority domains are crucial to ensure your page ranks at the top of the SERP. 

Finally, you will need to make tweaks and optimise the page as per recent trends to ensure that you stay up-to-date. If you follow all these steps to perfection, then your pages will rank high organically! 

Now that we’ve learnt about SEO, how would you feel if we say that you can step it up a notch? 


Well, through SEM!

2. SEM

Search Engine Marketing (SEM) depicted by scrabble letters

Search Engine Marketing is the process of advertising your pages through Pay-Per-Click (PPC) ad strategies. This makes the search engine rank your page right on top of the SERP above organic searches. 

Now, the key challenge here lies in understanding what are the search terms that your audience is looking for. And then you need to structure your ads in such a way that you rank for those terms.

Sometimes, it might prove to be tricky to rank for your desired search terms. The reason is that there is already a lot of competition out there. So, you need to develop a concrete SEM strategy along with bullet-proof Keyword Research. 

Following your research, you need to set up ad accounts on search engines to initiate the campaign. This would also allow you to track and evaluate your ads and campaign performances. 

Creating the perfect ad requires skill and something that you can only develop with experience. A Digital Marketing agency uses its expertise in providing the perfect placements and timing to ensure that you reap the best results and boost ROAS.

With our websites optimised for search engines, there is one thing that still requires attention – We are referring to Social Media! 

3. SMM

Social Media Platforms depicted on a smartphone

The internet was a revolution back in the 90s. The introduction of social media was yet another significant game-changer in our lives. A recent study suggested that a whopping 93% of marketers use social media to grow brands. 

Now, this only suggests that it is pivotal for you to establish your social media presence. Although, it is easier said than done. With all the clutter, your brand can be lost in the “never-found” land.

The key here is developing a Social Media strategy!

First thing’s first – Start with your target audience. Which social media platforms do your target audience use the most? What do they seek on these platforms? When do they visit these platforms?

Depending on the demographics and buying personas, you would nail down the platforms and how to approach your target audience. 

Once you have narrowed down the social media platforms and the audiences, it is time to create accounts and start producing top-notch content. Now, you really need to study your competitors and understand what is working for them.

Besides, simply replicating similar content you will need to come up with content buckets that are specific to your industry. Not to mention, it is important to create content that makes you stand out. Moreover, you must create something that truly compels your audience to associate with your brand. 

A Digital Marketing or Social Media agency specialises in creating a strategy and channelising content aimed at raising awareness, driving engagement and boosting sales. 

So, we have understood the major tenets of digital marketing, let’s look at why collaborating with a Digital Marketing agency could be the right move for your business – 

Why should you consider digital marketing services?

Now, you are an expert in your niche. But unless you have a dedicated in-house marketing team to handle all facets of digital marketing, it is probably going to be hard for you to achieve your desired results. 

Let’s understand how a Digital Marketing agency can support your growth –

  • Workload and Streamlining Process

They take the workload off your shoulders, allowing you to focus on your business.

  • Reach and Engagement

A good digital marketing agency has years of experience and a growth-driven process which maximises your reach and engagement.

  • Leads and Conversions

Digital Marketing agencies use a structured methodology, giving you the best options to finetune the marketing funnels. In the end, they facilitate quality leads, boost conversions and increase your ROI. 

At Visual Connections, we have a dedicated team of marketers, writers and designers with a formidable approach. We have over ten years of experience, catering to both big and small-scale companies.

Here is our process –

  1. Analysis and Audit

We conduct primary and secondary research to conduct a complete SWOT analysis. We understand every aspect of the business to determine how we can optimise your current position to achieve your business goals.

  1. Target Audience Research

The first step of the strategy is to conduct extensive Market Research. We create a buyer’s profile with a thorough understanding of their buying behaviours. This helps us in understanding your product’s USPs and how we can target them in the niche.

  1. Competitor Analysis

We study your competition to understand their positioning. Moreover, we compare it with your brand’s positioning and messaging. We determine product and brand differentiators that give you an advantage in the market.

  1. Strategy

Here comes one of the most important parts of the process – Content Strategy. 

This is where we create content archetypes and buckets based on your audience’s interests and motivators. The buyer’s persona and your marketing funnel need to go hand-in-hand when you’re creating a strategy. 

  1. Content Creation

Based on the above strategy, we curate compelling and journey-driven content that is geared to help you achieve your goals. 

We have been one of the best video production and VFX companies for the past decade, empowering brands with content that converts.

  1. Evaluation and Optimisation

We evaluate the overall results of our campaigns based on the KPIs. Our detailed reports provide the perfect overview of where we stand. Moreover, we also gauge the results to understand the following steps.

We are very agile in making tweaks to ensure that you achieve your goals on time and on budget! 

Being a full-service creative agency gives us the advantage of providing multidisciplinary output. This is a huge advantage as you don’t need to shuffle around different agencies. We are a One-stop solution for your Branding, Marketing and Content Creation requirements. 

Our team has a collaborative approach. We believe that you come first and we thoroughly interpret your needs and ideas. This allows us to produce exactly what you are looking for and deliver results.

Overall, the goal is to make you happy with the best end results, i.e, Increase brand value and ROI!

So, if this sounds like something that you would like to explore – We invite you to contact us. 

We will be right with you every step of the way to take your business to greater heights! 

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