7 Steps to Improve your Website’s Ranking with an SEO Agency in Toronto
Search Engine Optimisation (SEO) is a crucial process to enable your website to rank high on search engines. Now, you might have come across the term “SEO”, perhaps at the workplace or online. You’ve done your research and want to ensure your website is SEO-friendly.
What you might not know is that SEO is a time-consuming process. Unless you have a dedicated team or an SEO expert by your side you might have a tough time getting your pages to rank.
But the important thing to note is that once your website is optimised on search engines, you would seamlessly rank higher, and gain more visibility and traffic.
It just takes patience (sometimes, a lot of patience). Rest assured it is a worthy endeavour.
An SEO Agency in Toronto might be the solution for your troubles ranking on search engines. Often, they have the right expertise backed by a methodology (SEO strategy) to help you take your website to the next level.
Now, most often these agencies incorporate a few important processes into their strategies. Without them, your SEO efforts fall short.
In this article, we will provide a step-by-step process that you can follow to help your website ranking!
How to improve your website ranking?
As we’ve already established, it takes time and effort for your website to become SEO-friendly. Now, you can either get an expert on your team but one would still say that a team of experts is necessary to properly optimise your website.
Here are the 7 processes that an SEO Agency follows to improve rankings –
1. Keyword Research
It is a fundamental process for your SEO. The first thing is to find out the “head terms” in your niche. These are also called short-tails which mostly contain one or two words.
These would form pillars or major content themes. Based on these themes you must derive long-tail keywords. Long tail keywords are longer search terms, often an entire sentence. Following the long-tail keyword strategy, you would be targeting specific and lesser-targeted search terms.
Another aspect that you should keep in mind is to find terms with lower Keyword Difficulty with higher volume. A keyword research tool becomes crucial for this process. A few commonly known tools include Google Keyword Planner, SEMRush, UberSuggest etc.
Using these tools you may also conduct Competitor Research to find keyword gaps and create benchmarks.
Now, what you mustn’t be doing is hyper-focusing your strategy on Keywords. Keyword stuffing becomes a common practice but they are no longer valued or may even be deemed negative by search engines.
2. Content Creation
Now comes the fun yet laborious part – Create content for your website. You should consider creating a blog that would aid your chances of ranking higher.
After you’ve picked out your short-tail and long-tail keywords, you would derive specific themes and topics based on the search intent of your audiences. After creating a comprehensive list of topics, you would go ahead and create a Content Bucket.
The content bucket contains all the major themes and sub-topics in your niche. Within these sub-themes, you would create titles incorporating the focus keywords. You would consolidate a list and then create a Content Calendar.
Based on the calendar, you must follow a regular posting schedule.
3. On-page SEO
Every element of SEO is crucial in helping you rank, this includes On-Page SEO. It refers to optimising web page content. The first step is to create high-quality and relevant content.
You would then incorporate your keywords in different areas including the title, meta-description and headings including H2s and H3s.
Speaking of meta-description, it is important to create crisp and clear descriptions.
High-quality content also includes using high-resolution images. Make sure to embed all images with alternate texts. While this may seem simple but can be of great significance in improving your chances of ranking higher.
4. Off-page SEO
As the term suggests, Off-page SEO refers to all the actions you would take to optimise the website off the page or through external sources. Link building is usually central to off-page SEO efforts.
Most often it involves creating link-building campaigns to get relevant high-quality backlinks from authoritative domains. You may also leave guest posts or comments on other sources in an attempt to create active backlinking.
Now, this is where your patience might get tested and you might not experience great success. That’s unless you have a great SEO strategy. Now, you must remember that getting high-quality backlinks is the key.
A good way to start is to create a backlinking campaign and try to establish connections with stakeholders in the niche.
5. Technical SEO
Does your page load time matter? Of course, it does.
In modern times, search engines pay great importance to the User Experience on your page. Does it load quickly? Does it have any other glitches? Is the content too jarring?
All these aspects become crucial for your efforts to rank higher. As a thumb rule, make sure that your site loads in as less time as possible while having zero errors. You could also use online software to evaluate and improve the site’s health and technical vitals.
Overall, your goal would be to ensure that your site is easily crawlable and search engines interpret the content without any difficulties.
6. Local SEO
Local SEO is crucial for local businesses to gain search visibility in their area. It is especially important for brick-and-mortar companies.
The first step is for the business to create a Google My Business (GMB) account. Then they must optimise the account by providing relevant information pertaining to the business. Another key aspect is to get reviews from store visitors which will tell search engines that you are a credible and authoritative source.
Adding simple elements like location and operating hours details can make a huge difference to the local user experience, hence increasing your visibility.
7. Tracking and monitoring
It isn’t enough for us to simply create the website content. A huge part of the process is evaluating the performance of the content. A good method is to connect the website to Google Analytics and Google Search Console.
Both these sources provide specific details about your performance. A few key metrics to note are Total visitors, Users, Pageviews, Bounce rate, on-page dwell time etc. These sources also gain information about audiences including demographics and buying behaviours.
You can also find out the best-ranking pages and keywords through these tools. Not to mention, it is extremely important to conduct an overall review for benchmarking.
Based on these reports, you can go ahead, make tweaks and optimise your site for the best results.
So, these major steps can improve your site’s ranking. Yet again, it might seem challenging to do it all on your own. So, how will an SEO agency help?
How can an SEO Agency in Toronto optimise your website for SEO?
Teaming up with an SEO agency game-changing for your website. Here are a few ways they can help with SEO –
1) Streamline the process and identify gaps
Often in your SEO efforts there needs to be an established process. It isn’t a one-time process. In fact, it requires effort over a long period of time, whether it is content creation or a link-building campaign.
An SEO agency has set processes which allow them to systematically approach and pursue each of these elements to help you gain the best results.
2) Save time and manpower
An agency may achieve success faster than just an individual purely because of their experience. They would have dealt with similar situations thus giving them a cache to apply their expertise.
This allows you to focus on your business without having to worry about your website’s rankings.
3) Follow a proven methodology for results
To further ponder upon the plan and structure, often these agencies have a methodology that allows them to achieve results. Now, unless you were to take time and learn different facets of SEO and practise it over a period of time, you might find it challenging to establish the kind of authority that a Search Engine Optimiser brings to the table.
This isn’t to say that it isn’t possible for you to do it all on your own. Although, it certainly suggests that it is easier for you to achieve it with the help of an SEO agency.
Follow these steps and you are on the path to achieving your goals!
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