Increase awareness and boost consideration by educating customers about your products and services with concise and compelling animated explainer videos.
What are Explainer Videos?
Explainer videos are short videos used to explain a company’s products, services and esoteric ideas. They are an excellent option for relaying complex concepts through fun and interactive visuals
Explainer videos educate your audience by showcasing your product, how it works, and the problem it solves for them.
It is quite simply one of the most effective marketing tools used in the consideration stage of the buyer’s journey.
Why are Explainer Videos important?
An explainer video is a great tool for your company’s growth. As per recent studies, close to 94% of people watch explainer videos to understand a brand or product better. A more interesting fact is that 84% of these viewers tend to consider a purchase after watching these videos.
Types of Explainer Videos
2D Animation involves the creation of characters, elements and backgrounds in a two-dimensional format. These videos tend to quickly connect with the viewers and keep them engaged.
3D Animation involves creating and moving characters in a three-dimensional environment. It is an extremely useful tool for explaining services, products and features in a dynamic and visually engaging manner.
Live-action explainer videos
Live-action explainer videos depict real people explaining the products and services of a company. It is useful when you want to directly address the audience with a human touch.
Screencast explainer videos
Screencast videos capture a screen recording to show your products or service in action. These videos involve demonstrating a step-by-step process of using a product on software or an app.
Stop-motion explainer videos
Stop motion is a cinematographic style that involves taking multiple photos. They are arranged in a sequence with slight variations in their positions to create a visual effect. Puppet animation, Claymation, and miniatures are a few famous Stop-motion techniques.
Whiteboard Animation videos
Whiteboard animations are a fun and interesting way to explain your products and services. Viewers are provided explanations with 2D animated depictions sketched on a whiteboard.