Live-action explainer videos depict real people explaining the products and services of a company. It is useful when you want to directly address the audience with a human touch.
Live-action videos can build great trust and credibility with brand ambassadors. It is powerful in nudging your customer in the consideration stage while also promoting brand loyalty. These videos also do a stellar job of raising brand awareness.
The cost of production might be higher than animated videos if you are using actors, sets and props. Although, it is easily the most effective type of explainer video for connecting with your customers on an emotional level and creating life-long customers.