The power of utilizing an existing trend to boost sales or in this case views is in unlimited supply if done right. The following are the present trends of mobile viewers
1) 360-Degree Videos Video Streaming takes off:
A research conducted uncovered facts that the number of individuals that watched a 360-degree video was a higher percentage than for a similar video which is not a 360 Degrees. The results of the research concluded that more amount of viewers watch the 360-degree video from start to finish.
These videos work best when it comes to emotive storytelling. This is where organizations, companies can encourage more sales by making their customers feel like part of the story.
Another use of these videos would be where real estate projects are concerned, a 360-degree video is a successful way let somebody feel like they’re looking at the product in person.
2) Multi-device video viewers:
Video watchers nowadays have been noticed to watch Youtube videos even while viewing the television. Good as this may be for those with engaging multi-platform advertisements, it is but obvious that the rest of the video marketers up their game and start advertising across multiple platforms relevant to their target audience.
3) The disappearing content:
With ad revenues projected to reach almost $1 Billion in the recent years, the rise of Snapchat, Instagram and other social media platforms supporting the story modes enables many brands to also embrace “temporary” live video content.
Snapchat is predicted to reach 217 million daily active users by the end of 2017 so although it may seem unnatural to see your marketing content evaporate after 24 hours, marketers need to remember these stats.
4) Video tells a story:
Storytelling in a video format is an exceptionally powerful approach to gain your customers. Using video-storytelling marketing as an integral of communication for your business , you can spark emotion and hold people’s attention more effectively.
5) Short videos:
According to a survey conducted by Yahoo, short video ads are normally preferred especially when viewing on their smart devices. Aside from the effective message they convey, the more data- effective audience would prefer something that would give them more information with less data expense.
6) The silent viewers
For lack of privacy, headphones or presence of a library- people tend to watch videos with either low or no volume. Video marketers should subtitle their videos appropriately so that their audience follows their content with ease.
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